Shoot + edit + original music : Ian Krausz
Collaboration between menswear brands O.N.S. and D.T.T. Domani explores the theme of procrastination, of doing ‘tomorrow’.
It is a different take on the meaningless ‘call to action’ themes that are endlessly repeated in sportswear marketing.
The videos show our main characters each imagining activity rather than actually doing it.
A guy watching Tik-Tok videos imagines himself out on a late-night run rather than waiting on for the bus.
A lady is stood up in a bar, she imagines herself dancing in the street.
A guy watching sport in a bar imagines himself shooting hoops.
In addition to the video, 3 retro sounding Italian House Music style audio tracks were produced.
This was shot in NYC.
ClientONS and DTTRoleVideo and Music Production