GMC Cadillac

Premiering on the evening of Michael Bastian’s show at the inaugural New York Fashion Week: Men’s, GMC presents “The Sharp American,”. Featuring Bastian along with musician Twin Shadow and photographer Michael Avedon, the film explores the GMC articulation of precision, attention to detail and craftsmanship across fashion, music and photography. The film was inspired by GMC’s recent Precision advertising campaign, a trilogy of ads that includes a cameo from Bastian in the third installment, entitled “Sharp,” exploring the parallels between impeccable dressing and the precise features in a GMC Yukon Denali.
Produced as part of the team with John Doe PR and ID Magazine. All images Ian Kraus